Camel

Joe Camel, the animated mascot of the Camel cigarette brand has become one of the most recognized mascots of all time. Produced by R.J. Reynolds Tobacco Company, the success of this brand of cigarettes became even more popular around the Second World War. Originally offered in 1913, the availability of these camel cigarettes to the Alliance forces brought the unfiltered Camel cigarettes across seas. With music and festivals, the camel cigarette brand has also been attractive to the younger generations. The sophisticated, but fun characters and parties depicted give Joe Camel the appearance of being “Super Cool”. From this image they worked hard to create, the Camel cigarette brand combines the flavors of many into one cigarette. The international markets have embraced this brand of cigarette and made it their own. One market, Camel Turkish Royal, appeals to smokers who are looking for a more mellow version of the original. Marking their cigarettes in particular manners, (the Turkish Royal displaying grey lines along the entire cigarette) the Turkish Gold and Turkish Silver brands are distinguishable from the Royal, original cigarettes. As if it needed to make itself more attractive, the R.J.Reynolds Tobacco Company is preferred by the elite, the posh and the wise consumer. The taste, being matched by no other brand, is the ultimate in flavor.