Dallas

With their popularity as “cheap cigarettes”, the Dallas Classic brand of cigarettes has been the “fully satisfying” cigarette of Rothmans International, a British American Tobacco Company. Guaranteeing their high quality and low price, the Dallas cigarette brand has become the leader in the “cheap cigarette” brands in Russia. The Dallas Classic package design is very attractive and lends itself to a very smart advertising campaign. Prior to bans on such activities, using public transportation segments to market to their targeted audience, the Dallas cigarette was seen as the “cheap, stylish and tasty” cigarette for the masses. Dallas Lights came about as the Dallas brand was harsh and difficult to smoke. More mild and easier to smoke, the Dallas Lights enveloped a new potential smoker; the one who demanded a smooth experience. Situated in Saint Petersburg, the strong loyalty to its hometown manufacturer breeds a strong reputation among its regions. Therefore, being a well-known manufacturer of cigarettes, the Dallas cigarette brand broadened its base among the outlying regions. Exported to Finland, the Dallas cigarette brands, both Classic and Lights, continues to be a top seller in the industry.