Sovereign

A value brand of tobacco cigarettes, Sovereign cigarettes come in the usual varieties; King Size, Smooth, Super King and also menthols. With a target segment of the smoker’s market at the low end, these cigarettes typically compete against other popular brands such as Mayfair and Park Road. Being the second largest selling cigarette brand because of its affordability, the Sovereign brand of cigarettes is smoked by young teenagers and other lower-budget types. With redesigned packaging, the Sovereign brand of cigarettes is usually associated with lower, more inferior lifestyles. As is with all marketing campaigns, the advertisement of these cigarettes, should one be allowed, would be a dismal effort, at best, to convince its smoker of a higher image in society. The Sovereign cigarette brand has gone through many changes, but at its heart offers mid level quality at a low price. This allows even the most frugal to smoke a cigarette without breaking the bank. While many of these lower level smokers share their bounty, it is common to see many smoking from one package of Sovereign cigarettes. In fact, if you see someone smoking this brand, chances are they will offer you one. The grateful know no bounds.